User Experience Consulting (UX)
Being a good host makes good business sense
Just like the experience a person has when visiting a restaurant is crucial to the success of outcomes intended by the host (perception of good hospitality, good impression, word of mouth referral, clear communication of the next steps, or a purchase), so it is with web and mobile “destinations” (web sites, online stores and applications).
As users of the internet become more advanced and discerning, and competition for their attention and loyalty increases, this “user experience” of your online destination becomes far more crucial.
Same ingredients, different recipe
While the “ingredients” available to marketers, designers, and developers when producing an online destination are the same, and established conventions exist, the recipe for the success of your online property will be different from others, even your direct competitors.
How does that help my business?
An improved User Experience will result in: more revenue per visit and visitor; increased customer loyalty; and differentiation from your competitors.
User Experience has a significant impact on all the important aspects of your online business.
You know your business, we know recipes
Our User Experience consulting is centered around us understanding your online business and your intended business outcomes, and then applying our knowledge of the ingredients available to create the perfect recipe for your business success. In order to do that we interact with your current users (directly and via behavior measurement methods) to understand what they really want when they visit your property (even sometimes when they themselves can’t articulate what that is).
Today’s dinner is tomorrow’s leftovers
The web is evolving rapidly. So are your competitors. User Experience optimization is never a once-off intervention. You need to measure what is working and what isn’t. You need to interact with your users and understand what they do and don’t love about your online business. You need to iteratively improve and respond in an ever changing space. We love long term relationships with customers and are here to assist if you can see the value we add in an ongoing engagement.
So what does this involve?
Depending on the size of your existing online business and site, your current traction (monthly visitors and users/subscribers), your ambition, your customers, your intended outcome, your existing “offline” presence and strategy (and many other factors too numerous to mention), the process and work will vary substantially. But here are some core things:
- Usability Testing (upfront and ongoing, face-to-face and automated).
- Interaction Design and wire-framing.
- Information Architecture.
- Conversion Optimization (Split A/B testing).
