Author Archive for Liane

SEO Basics: First Link Priority

In previous posts we have discussed the importance of tweaking your website’s meta descriptions and meta tags in order to optimise your site. Although doing this is very important, prioritising links on your site is something that needs to be checked at least once to ensure that your site is ranking as highly as it deserves to.

First Link Priority is the rule that if a web page contains multiple links to the same destination, Google’s search engine will ignore any link that comes after the first one.

The importance of optimising a mobile site

In our previous post, we discussed why you should consider making a shift to mobile; in this post we’ll delve further into the opportunities that can be created through having a mobile site.

At last year’s Google Searchology conference, it was confirmed that Google is returning optimised mobile websites ahead of desktop results for certain mobile queries. So, those companies who are merely redirecting a mobile user to another domain, rather than optimising the site for mobile searchers, aren’t benefiting as much as they should with their mobile site.

Mobility is a ranking factor for mobile search – by not optimising a mobile site it may be more difficult to appear in a competitive non-branded search.

Making a shift to mobile

The use of mobile phones for Internet searching is a fast growing trend in South Africa, which offers a major opportunity for companies to tailor their marketing efforts to reach a mobile audience.

Is your company truly leveraging your mobile audience? Are your listings accessible on mobile devices, and are you meeting the needs of your mobile audience?

Why go mobile?

Having a mobile site does not only satisfy the needs of the mobile user, but also increases your chances of ranking higher in search results – thanks to Google’s separate mobile index.

In addition to this, mobile users want to be able to quickly and easily perform the tasks that are important to them whey they are mobile. For example in the Real Estate industry, if a potential customer can search and find properties in the area they are currently in, the likelihood of them viewing the property and potentially buying is increased.

White Wall Web to present at Rubyfuza

Said to be Africa’s first Ruby conference, Rubyfuza, will be held on 3 – 4 February 2011 at the Strand Tower Hotel in Cape Town. We strongly believe that Ruby is fast establishing itself as one of the most promising dynamic programming languages, so with this in mind, it was only natural for us to get behind this initiative as a sponsor.

Presentation topics range from apprenticeships to selecting the right data store for your next project, with our very own Executive Director, Zayne Upton, presenting on ‘The Business of Ruby.’

“Often when we get really involved in the code, we forget the bigger picture – that ultimately we are (usually) building our software for a client, a real person that (again, usually) doesn’t speak “geek”. These “real people” don’t seem to be interested in your fancy and elaborate code, or your highly elegant software architecture. They always seem to be more focused on how it looks and how easy it is to use. You know they’re paying your bills, so you need to satisfy them. I’m going to help you find out how.”

“It’s great that initiatives like this are starting to emerge in South Africa” says Zayne. “Ruby – and especially the web development framework, Rails – has taken hold in Silicon Valley, due to it’s ability to get applications built quickly and with very little effort. This allows for rapid prototyping, meaning applications can be let out into the wild sooner and you can start seeing a return on your investment sooner. This is why White Wall Web uses Ruby on Rails almost exclusively for our custom-built applications – it just makes sense.”

For more information on Rubyfuza, visit their website or follow them on twitter.

 

White Wall Web talks Cloud Computing on the eTV Tech Report

Executive Director, Zayne Upton, was recently featured on eTV’s The Tech Report in an insert focusing on Cloud Computing.

Zayne explains the concept of Cloud Computing in layman terms, and highlights the benefits and what it means to the average Internet user.

A day with White Wall Web

WWW Executive Director, Zayne Upton, with Ilhaam & Nabeela

Recently we were visited by two Bcom students from the University of the Western Cape, Ilhaam Gierdien and Nabeela Ebrahim.

The students listened to talks and presentations by some of our key personnel in each department to gain a better understanding into career paths they are considering to follow.

“All the employees I had the opportunity to meet with were very helpful in answering my questions, and I was particularly drawn to the positions of HR and Project Manager. I enjoyed the working environment of White Wall Web and the friendliness of the staff. I admire the work that White Wall Web does and can see myself being comfortable in this type of work environment,” commented Ilhaam.

Nabeela continued: “I found all the presentation talks very interesting, and was drawn to the functions of HR, Project Management and PR in the IT Industry – these are fields I would like to go into. We’ve been visiting various companies during the course of the week, and I enjoyed our time with White Wall Web the most, it was very informative, the employees are helpful, friendly and the working environment is really pleasant – there is a very positive atmosphere in the company.”

The evolution of social media: Game Dynamics

At a recent TEDX convention held in Boston, USA, Seth Priebatsch (Chief Ninja of SCVNGR) boldly announced the dawn of a new technology era: ‘The decade of Game Dynamics’ – which he claims is the next big evolution of social media.

For quite some time now, businesses and society have been focusing on social media as “the next big thing.” Organisations large and small have been seeking to harness the power of social media, – with a noted increase in spend allocated to SM strategies and campaigns.

Seth asserts that the construction of this social layer of the web is complete – even though many people are still trying to figure it out – and that the framework is  facebook open graph. This initial ‘construction period’ was all about establishing and maintaining connections and conversations. The next phase – The Game Decade – will be about utilising those established connections to influence behaviour. He uses the term ‘Game Dynamics’ to illustrate the startling similarities between why people play games and how they use social media.

Skype 5.0 for Windows integrates Facebook

The new sleek and sophisticated Skype 5.0 for Windows was recently released, with several impressive new features. The most notable of these new features is the integration of Facebook News Feed and Phonebook.

Users who download the new Skype will be met with an expanded home page, which serves as a personal dashboard displaying news and alerts. Users will find 3 tabs on their dashboard: Skype Home, Profile and Facebook, with a nearly identical display to the real thing, with additional SMS and call buttons. The Facebook tab allows users to keep abreast of what’s happening on Facebook whilst also being able to interact by posting status updates, commenting, and liking directly from Skype.

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