SEO Basics: First Link Priority
In previous posts we have discussed the importance of tweaking your website’s meta descriptions and meta tags in order to optimise your site. Although doing this is very important, prioritising links on your site is something that needs to be checked at least once to ensure that your site is ranking as highly as it deserves to.
First Link Priority is the rule that if a web page contains multiple links to the same destination, Google’s search engine will ignore any link that comes after the first one.
Let’s take an example of a Real Estate agent’s website:
The page contains a banner which is linked to a specific area where the property listings are located. Below that banner is a text link to the same specific area that is optimised for the same phrase as they have used in the banner – Google will identify the link on the image first and ignore the keyword rich link in their optimised phrase.
The image will not grant as much “link juice” as the optimised text link will – which will dilute the effectiveness of your SEO strategy.
Category: Client Work, Consulting, WWW Site
