2011 June

Archive for June, 2011

SEO Basics: First Link Priority

In previous posts we have discussed the importance of tweaking your website’s meta descriptions and meta tags in order to optimise your site. Although doing this is very important, prioritising links on your site is something that needs to be checked at least once to ensure that your site is ranking as highly as it deserves to.

First Link Priority is the rule that if a web page contains multiple links to the same destination, Google’s search engine will ignore any link that comes after the first one.

June 27, 2011 | 0 comments | View Post

The importance of optimising a mobile site

In our previous post, we discussed why you should consider making a shift to mobile; in this post we’ll delve further into the opportunities that can be created through having a mobile site.

At last year’s Google Searchology conference, it was confirmed that Google is returning optimised mobile websites ahead of desktop results for certain mobile queries. So, those companies who are merely redirecting a mobile user to another domain, rather than optimising the site for mobile searchers, aren’t benefiting as much as they should with their mobile site.

Mobility is a ranking factor for mobile search – by not optimising a mobile site it may be more difficult to appear in a competitive non-branded search.

June 6, 2011 | 0 comments | View Post