Making a shift to mobile

The use of mobile phones for Internet searching is a fast growing trend in South Africa, which offers a major opportunity for companies to tailor their marketing efforts to reach a mobile audience.

Is your company truly leveraging your mobile audience? Are your listings accessible on mobile devices, and are you meeting the needs of your mobile audience?

Why go mobile?

Having a mobile site does not only satisfy the needs of the mobile user, but also increases your chances of ranking higher in search results – thanks to Google’s separate mobile index.

In addition to this, mobile users want to be able to quickly and easily perform the tasks that are important to them whey they are mobile. For example in the Real Estate industry, if a potential customer can search and find properties in the area they are currently in, the likelihood of them viewing the property and potentially buying is increased.

Some considerations:

The screen size and resolution of a mobile device is considerably smaller to that of a desktop PC, so it’s important to create a mobile website to enhance the user’s experience when they are searching via their mobile device.

In today’s age, people are expecting effective mobile websites – content, context and interface are crucial to providing an enhanced user experience. Today’s users want mobile websites that are direct, easy to navigate, and more importantly, provide them with the information they want instantly.