Said to be Africa’s first Ruby conference, Rubyfuza, will be held on 3 – 4 February 2011 at the Strand Tower Hotel in Cape Town. We strongly believe that Ruby is fast establishing itself as one of the most promising dynamic programming languages, so with this in mind, it was only natural for us to get behind this initiative as a sponsor.
“Often when we get really involved in the code, we forget the bigger picture – that ultimately we are (usually) building our software for a client, a real person that (again, usually) doesn’t speak “geek”. These “real people” don’t seem to be interested in your fancy and elaborate code, or your highly elegant software architecture. They always seem to be more focused on how it looks and how easy it is to use. You know they’re paying your bills, so you need to satisfy them. I’m going to help you find out how.”
“It’s great that initiatives like this are starting to emerge in South Africa” says Zayne. “Ruby – and especially the web development framework, Rails – has taken hold in Silicon Valley, due to it’s ability to get applications built quickly and with very little effort. This allows for rapid prototyping, meaning applications can be let out into the wild sooner and you can start seeing a return on your investment sooner. This is why White Wall Web uses Ruby on Rails almost exclusively for our custom-built applications – it just makes sense.”