It’s amazing how much positive feedback we’ve had since the launch of our new Partner Program, WWW Inside. It seems as if everyone we approach really wants to explore the possibilities that partnerships offer. The problem is that it can be quite difficult instigating these partnerships. The other impression I get is that the willingness to share and collaborate in order to provide better service to clients is stronger than the need to protect and wall off their own client base from possible intrusion. This gives me a great sense of optimism about the future of our industry at large. We are a social species after all, with the need to interact and utilise the diverse set of individual skills that we have, so it makes sense to bring this through to our business environment, a traditionally cut-throat, dog-eats-dog environment. If we can move past the multitude of fears that partnering usually conjures up and instead see the opportunities for major growth and expansion that collaboration brings us, how much better would this be, both for our businesses and ultimately for our clients?
I’m looking forward to the road ahead with our new partnerships. Onwards and upwards!