New RE/MAX website set to revolutionise Real Estate tech

Today sees the launch of the new RE/MAX of Southern Africa website – www.remax.co.za: another successful collaboration between White Wall Web and long standing client RE/MAX.

Without a doubt, the most noteworthy improvement to the site is the inclusion of address level data, which locates the listed properties on an actual map. This makes RE/MAX of Southern Africa the first agency within the South African Real Estate industry to provide this value-added technology. Previously, users could only view properties at a provincial level, which didn’t provide the user with sufficient knowledge of the area in which the property was situated. But with the newly implemented technology, users can see the exact street level address of the property for sale. Not only does this assist the user in accessing the property on sale, but it also allows them to view other available properties in the surrounding areas with greater ease.

Other significant enhancements include:

Improved usability and interface design

At first glance, you’ll notice that the new website interface features cleaner design aesthetics and improved search functionality (with new categorised search functions). This was done to improve the usability experience, cutting user search times down to the bare minimum.

Cleaner code

Another improvement is the reduced dependence on JavaScript, which ensures more pages will be indexed, leading to improved SEO, and ultimately, greater accessibility via search engines, as search engines significantly favour pages with faster loading times.

Social media integration

New additions include the incorporation of the RE/MAX social networking channels, such as Facebook, twitter, the RE/MAX YouTube brand channel, and blogs for both the CEO and Chairman of RE/MAX.

A few more features are also in the pipleline, some of which will be BIG news in the online property industry.

Take a look at the site at www.remax.co.za and let us know what you think.