Making business sense from your website
More than 83 percent of Internet users are likely to leave a website if they feel they have to make too many clicks to find what they’re looking for.
(Arthur Andersen, 2001)
One of the most important aspects of any website or web application is the end-user experience. However, website usability is often neglected during the development process, and rarely considered after the development project has been completed. This could have negative consequences for your business, such as driving away visitors, or potential bad publicity. With this in mind, usability of your site becomes an important factor, not only for generating web traffic, but also ensuring user satisfaction and return visits.
In order to improve your site and maximise the user experience, it is vital that you understand how your visitors are using your site, where changes can be made to your site to increase visitor numbers, and how to retain visitors for as long as possible. There is no greater waste than visitors abandoning your site because they are unable to clearly see your value proposition or understand your products and services; therefore, implementing various metrics is a vital component to successfully track the usability of your site.
As part of our drive to constantly find new ways to create value for our clients, we have created an offering to specifically improve our client’s business success with their website strategy.
- Through working closely with our clients, we establish what their highest priority goals and business objectives are, and start with those which present the most business value.
- Thereafter, we install and configure various tools to monitor their site for key usability elements, including design aesthetics, screen layout, ease of use and target audience. These metrics will be monitored and collated at various “check points” over an agreed period.
- After analysing the metrics, we will present a plan to align the website with the client’s business objectives.
- This plan will then be implemented, and the monitoring process will track the results of the implemented changes.
Following an iterative process like this, we are able to make incremental changes to the website, identify the business impact of these changes, and effectively remove the guesswork often associated with website development projects.
For more information, check out our latest inclusion into the White Wall Web basket – WebSense – and contact us if you need help to improve your business success with your website.
Category: Office Stuff, Uncategorized, WebSense, WWW Site
